Coupons?

I am trying to get buy each month on a small grocery budget ($200 just for food stuff). All the web sites I go to say to clip coupons. Well, we bought a paper (Temple Daily Telegram) last weekend and I couldn't find a single coupon worth clipping!! What the heck?! Where are all these people finding such great deals? All I have is HEB and Walmart to shop at and HEB is where I get the food. I try to use the coupons already in the store. I have found that many coupons are for name brand items which even with the coupons are more expensive than the generic I usually buy! ARGH!!! Please help! Should I get an Austin paper just for the coupons? That's an expensive paper and I don't want to get it unless it will pay off. Thanks.

PS--I am already tired of pizza, Ramen and Mac N Cheese. I am gaining weight lately as well since the cheap foods are so unhealthy (the yummy cinnamon rolls I made didn't help either.)